It often seems like every business has their own app. While many seem to make apps as a combination of loyalty program and advertising platform, there are some that really embrace everything that apps can do. Publix is an incredibly popular grocery store chain that's typically known for its customer service, so it does make sense that its app would be one of those that aims to make shopping a little easier on those who would use the program. Though it's not quite a perfect app yet, it does still present as one of the better examples of what a grocery store can do with a good shopping app.

Features and Benefits

The Publix app is, at its core, very similar to the apps for other grocery stores out there. The goal is to allow shoppers to cut down on the number of other items they need while in the store while also streamlining the experience of shopping. As such, you can easily look up coupons, make grocery lists, and even find in-store specials by looking at the various menus on the app. You can even pay directly from the app itself, allowing you to skip one of the many steps that might slow you down on the way towards getting out of the store. In short, this app has almost all of the features that you need to make your shopping trips as inexpensive and efficient as possible.

For those who are frequent shoppers, this app represents an entirely new way to do business. There's no need to cli coupons or to carry around the weekly circulars just to find the best deals in the store; instead, you'll just open up the app and press the corresponding button to get all of the information that you need. It's a great little addition to the shopping experience, one that is easy enough to use that it won't take anything away from those who have previously not been reliant on technology to shop. The app is simply a good choice for anyone who chooses to shop at Publix and an even better choice for those who want to save money while they are in the store.

Pros & Cons

Pros

• Incredibly responsive design that moves from page to page very quickly
• Very easy to navigate, with every function clearly labeled
• Good variety of information available on every page, with coupons easy to find
• All of the basic information for the app can be found on the main page, with little hidden behind menus

Cons

• The vast majority of features require you to make a Publix account
• You can't order grocery delivery directly from the app - you have to download and launch another app to do so

Conclusion

Publix's app isn't quite perfect, especially if you're looking for a one-stop shopping experience. With that said, though, it does get very close to perfection and it's going to have almost everything that most shoppers need in one place. If you are the kind of shopper who frequently uses coupons or who hunts through Publix looking for all of the daily specials, this is an app that you'll want to download right away. Though it's not quite all that you'll need for online shopping, this app is definitely still a must-have for anyone who does most of their shopping in person.